Photos Credit: Adel Jadaan
This branding project was crafted for Half Way, a specialty coffee spot located in the heart of Vendome Mall, Qatar. The brand was designed to reflect movement, modern lifestyle, and emotional energy — capturing that precise moment when coffee lifts you, energizes you, and sets the tone for your day.
From the logo concept to the color palette and packaging design, every element was developed to express a minimal yet bold identity. The flying coffee cup featured in the campaign represents more than caffeine — it symbolizes elevation, clarity, and that perfect pause in a busy day.
We designed the space, visuals, and storytelling to create a seamless experience that lives both online and offline — whether you're stopping for a quick boost or staying to recharge.
Brand Values: Energy. Precision. Elevation.
Services Provided: Branding, Visual Identity, Packaging, Social Media Art Direction, Environment Design.
Services Provided: Branding, Visual Identity, Packaging, Social Media Art Direction, Environment Design.
