Barista Room — Where Coffee Meets Character
Barista Room is a Qatari specialty coffee brand that redefines the local café experience through a blend of refined taste, modern aesthetics, and deep-rooted passion for craftsmanship. It's not just a place to grab your morning coffee—it's a curated destination for coffee lovers who value authenticity, minimalism, and quality in every detail.
The brand was born with a clear vision:
To create a space that feels intimate yet elevated, contemporary yet timeless. Whether it’s the rich aroma of freshly brewed beans or the calm, clean design of the space, Barista Room invites customers to slow down, connect, and savor the moment.
To create a space that feels intimate yet elevated, contemporary yet timeless. Whether it’s the rich aroma of freshly brewed beans or the calm, clean design of the space, Barista Room invites customers to slow down, connect, and savor the moment.
Brand Personality
Barista Room stands at the intersection of:
Minimalism & Warmth: Clean lines, soft tones, and a visual identity that balances clarity with comfort.
Sophistication & Accessibility: High-quality products presented in an inviting, unpretentious way.
Urban Culture & Craftsmanship: A brand that speaks to the modern, design-conscious generation while staying true to traditional coffee roots.
The Branding Approach
This visual identity project aimed to capture the soul of Barista Room through:
A sleek, custom logotype that reflects elegance and modernity.
A calming, neutral color palette that mirrors the café’s serene atmosphere.
Packaging that emphasizes simplicity and quality, allowing the product to speak for itself.
Visual storytelling that communicates the brand’s ethos across digital and physical touchpoints.
