Fall Learn Rise Repeat
The logo, built around the bold geometry of the letter P, stands tall as a symbol of balance, precision, and forward motion.
It embodies the journey every athlete lives through: the fall that teaches, the discipline that shapes, and the rise that defines a true fighter.This guideline is your map into the world of Persevere. A world where design isn’t decoration, but expression.
It embodies the journey every athlete lives through: the fall that teaches, the discipline that shapes, and the rise that defines a true fighter.This guideline is your map into the world of Persevere. A world where design isn’t decoration, but expression.
Where every color, line, and layout has a purpose to reflect the strength, focus, and relentless spirit of those who choose to keep going.
The Jiu-Jitsu uniform, known as the Gi, is more than just fabric , it’s a symbol of discipline, respect, and the journey of every fighter.Every thread carries the story of sweat, focus, and quiet strength.
The Gi is designed to withstand pressure, friction, and grip just like the athlete who wears it.
From the reinforced collar to the tailored fit, every detail serves a purpose in both movement and mindset.
The Gi is designed to withstand pressure, friction, and grip just like the athlete who wears it.
From the reinforced collar to the tailored fit, every detail serves a purpose in both movement and mindset.
The visual identity of Persevere is built around the idea of relentless progression — a mindset where every challenge becomes a step forward. The brand combines sharp geometric forms with bold, confident typography to reflect strength, discipline, and continuous growth. The color palette is intentionally minimal and powerful, symbolizing focus and clarity, while the dynamic lines and angular shapes express motion, resilience, and the athlete’s journey toward excellence.
